We are a men’s fashion brand. The cornerstone of our business is affordable fashion. Now more than ever, trends shift overnight and consequently, the demand for fast fashion is increasing. It is our finest job to balance the fine line between creating collections that allow our customers to express their own sense of styling and at the same time offer our business partners solid collections of the newest trends and tendencies. Our style is unpretentious and grounded in the universe of denim. We merge untamed creativity with a commercial understanding. We are a young-minded and ambitious brand with a clear goal of becoming a European market leader.